Josh Nespodzany
usability specialist

If you think usability is all about the user, you've never worked in advertising.

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Long ago the left side of my brain and the right side of my brain signed a peace treaty.
- a summary

This collaboration of mathematics and humanities has helped to cut departmental polarization that all too often plagues the field of advertising and communications.

This has also allowed me proficiencies in what are normally conflicting branches of discipline. Being able to see through the technology into the creative, or vice versa, consistently results in higher fidelity executions with minimal loss due to departmental misperception. From this I bring a unique brand of energy, excitement, and perspective to the teams I work with and the projects I work on.

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At the end of the day
- a conclusion

At the end of the day, after all the boxes and arrows have been put away, the actual skill set I bring to the table is “holistic thinking”.

Each project is an ever evolving game of chess where the client, the shareholders, the disciplines, and of course the users are represented on the board.

What I really do is take them all into consideration before, during, and after each piece of actionable intel I produce.